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Email marketing is essentially the same as direct mail marketing except that it is done electronically instead of through the postal service. Any form of email sent to clients including confirmation emails is a form of direct email marketing. Email marketing is one component of online marketing which encompasses online Google and Bing advertising, website Search Engine Optimization (SEO), Social Media Advertising, and more. For a healthcare practice, email marketing can include Periodic Newsletters to keep in contact with existing patients and provide updates on health-related issues or promotions for special services.
We make it amazingly easy for our clients to access this powerful marketing tool through the Provider Dashboard. All our clients have to do is activate the email marketing module and we start the email marketing campaign for them. The two major advantages of email marketing are low costs and quick results. Compared to other types of marketing, email marketing is a very inexpensive alternative to advertise and remind your patients about your practice and services.
Our proprietary email marketing software makes it easy to send automated promotional emails to patients who have not visited recently. This feature especially works best for certain types of practices that cater to patients who require regular periodic visits.
In the age of social media advertising and promotions, it is tempting to forget email marketing. However, our experience and ample statistical evidence confirm that email marketing should remain an important component of the overall marketing plan for a thriving healthcare practice.
One of the biggest advantages of email marketing over social media marketing is that your patients are more likely to open and see the content of an email than the content on social media. Posting something on social media does not guarantee that your intended audience will see your message. In contrast, an email will sit in an inbox until it is opened (or deleted).
We always recommend to our clients to take advantage of every component of our marketing plan. As such, we recommend for email marketing to go hand in hand with social media marketing. This includes using social media "Share" or “LIKE” buttons in marketing emails to introduce another avenue for patients to connect with your practice. We also include snippets of positive reviews from social media in the emails and reciprocally drive traffic from the social media posts to email newsletters as well. This technique is used to close the marketing loop by linking all contact points and creating what we call “Marketing Reach”.
All email marketing materials that we prepare are optimized for mobile devices as well as all other types of devices because almost half of all emails are opened on cell phones. This means your emails must display properly on all mobile platforms. Otherwise half of your patients will think you do not know how to create emails properly.
Let us help you reach your goals of having a thriving and successful practice by effectively using all of our available tools to promote your practice. Take advantage of our many years of experience in digital marketing to reach your goals.
