ONLINE REVIEW MANAGEMENT
Let us manage your social media and online reputation and help you expand your reach on platforms that matter, drive engagement with new patients, and develop lasting relationships that profit your bottom line
NO LONG-TERM CONTRACTS REQUIRED
Online Review Management
All businesses large or small and across all industries are affected by social media reputation rating. This fact is especially true for the healthcare industry. Regardless of the size of a healthcare practice, ranging from a single practitioner to a large medical organization can be drastically impacted by online reviews. The impact on a practice can either positive or negative. Patients like all consumers, patients rely on vital pieces of information and make decisions based on online reputation and ratings. Online reputation ratings influence decisions more so than any advertising or promotional offers or content. It is important to recognize that online reputation is shaped by content posted on social media platforms which are outside of the core online properties of a business or healthcare practice.
The old way of managing the social media reputation for a healthcare practice consisted of posting strategic content on social media, engaging with patients who posted reviews, and monitoring social media platforms such as Facebook, Twitter, Instagram, etc. This strategy has changed drastically in recent years. The social media platforms have grown beyond the usual sites. Nowadays there are online review sites, local business directories with rating, and business discovery apps. These channels are a part of the digital spaces where patients can express their opinions about a service just like any customer.
Our online review management goal is to positively shape the patient experience and perception of your practice and the services provided. We know that not every piece of feedback will be positive. We are always prepared, and we constantly monitor the social media and online review sites to immediately address any negative review for our clients.
Keep in mind that our automated patient satisfaction survey provides an opportunity to proactively connect with patients to avoid any negative review posting in the first place. It is critical to intercept any potential negative review before it is even posted. However, in the event that a patient does not engage with our reputation maintenance safeguards and posts a negative review, we respond by communicating with the poster immediately. Our communication is always in a positive and respectful tone to convey that we understand the issues and what we will do to address the specific situation and do better in the future.
In fact, any review even a negative review is an opportunity to talk about all the good services our clients provide. This is usually done after addressing the issues raised by the individual and most certainly doing it without discounting or neglecting the issues raised in the negative posting. This strategy can be used to turn a negative situation into a positive one. For any healthcare practice it is important to take control of the social media presence and engage with potential and existing patients.
According to the Online Reviews Survey, 63.6% of consumers read reviews on Google before visiting a business. While we focus on as many social media platforms as possible for our clients, we pay extra attention to Google and Facebook. These platforms have the largest share of influencing consumer behavior.
A well organized and managed online reputation strategy on social media is very critical to attract new patients to your practice.
Let us manage your social media to online reputation and help you expand your reach on platforms that matter, drive engagement with new patients, and develop lasting relationships that profit your bottom line.