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Professionally Designed Promotional Emails for Your Special Offers
In general, a good description for a promotional email is a commercial broadcast that offers incentives to drive sales and revenues for a business. The main goal of this type of marketing for a healthcare practice is to encourage patients to purchase a product or service. However, promotional email marketing may not work for all healthcare practices, but it will certainly work for many and make a huge positive impact. For example, a dermatologist may offer a special price for sunscreen just before the summer months or special rates for Botox and filler injections.
We have been making promotional emails for our clients with raving results. The promotional emails we make contain concise “Calls to Action” that prompt patients to buy a product or make an appointment to have a certain procedure done. With our Automated Online Appointment Scheduling system your patients will be able to connect to your calendar and make their appointments right from the email. This seamless appointment making has been critical in capturing all types of audiences including the “Impulse Buyer”.
Our experience has taught us that for effective promotional email campaigns, it is critical to create the most attractive emails. We create emails by considering the first impression of the recipient. Your patients, just like all people, are more likely to open emails that have a personalized subject line. We do not send out mass duplicated emails. Instead we include patients’ data such as their name and last date of appointment or service. In addition to the subject line, we create content that fits the profile and preferences of the target patient. Basically, we stick to the subject line and stay on topic.
There is a small window of time to catch the attention of the recipient once they click on the promotional email. We use engaging, short, relevant, and strong words to gain the reader's interest and then we use clear call to action words to convert the interaction. Creating promotional emails is a form of art combined with some science. The scientific side of promotional marketing has taught us to focus on one message in each email. Cluttered emails do not generate results and cause reader confusion.
Nowadays majority of the target audience will look at a promotional email on a mobile devices. All promotional emails that we create are carefully designed to appear properly on all mobile devices.
